3, 5, 7 or 9 cows for every person and 20 million sheep(s) too.

For the past ten days I have been in Argentina and Uruguay working with Incubators and start-ups bursting forth on the South American Economy.


My job? Inspire and imprint Creating Thinking, Enterprise Culture and Communication skills to the three sectors that really matter… folks running Incubators, the start-ups themselves the Investors – oh and the educators – although they perhaps don’t make my list of three!?!

All run by the national agency for  investigation and innovation…ANII (amazing, lovely people!)



The majority of my time was spent in Uruguay – Montevideo. Very generous and how can I put it – semi-dynamic people…by this I mean kind, friendly and still working on conquering the world – mind-sets are still verging on inferiority a tiny country wedged between the powerhouses of Brazil and Argentina .

But hey Uruguay (as we were reminded..) have won the world cup TWICE – a country the size of wales – and how many times have Wales won the world Cup?

So despite the inferiority on the surface the Uruguayans have a deep-rooted sense of … we can infact conquer the world.!

I travelled to South American on behalf of CEDAR at Anglia Ruskin University


This was a trade mission to inspire and support Enterprise activity.

So I taught three things and I learned three things.

Let’s start with Learned …

Uruguay Won the world Cup – twice

Uruguay is going places – no doubt

In Uruguay there are either 3, 5 or 7 cows per person and 20 million sheep(s).

Clearly they love their cows – mostly on a plate having been cooked on a barbeque and served as Asado –


They also love their unique wine – the grape is Tannat – https://en.wikipedia.org/wiki/Tannat

Yes cows – every meal – every conversation…

Conversation One

“ how do you like Uruguay?”

“ Yes Great – thank you”

did you know there are three cows per person IN Uruguay and 10 million sheep(s)!”

Conversation Two:

How do you like your steak?


Did you know there are five cows per person in Uruguay? And 20 million sheep(s) ..

Conversation three

How do you like your wine?


Did you know there are seven cows per person and 30 million sheep(s)…

Whatever else I learned during this week there are a lot of cows and sheep in Uruguay and that the teaching of the plural of sheep has not yet permeated English language training…

It was the perfect Uruguay joke/statement/conversation – more cows that people – was friendly and fun… And of course whenever someone says sheeps rather than sheep you have to smile…

Add in the bizarre drink “Mate” seriously .. you drink that!!!???

In my workshops, in our visits to incubators, Co-working spaces, government agencies, to theatres, restaurants and bars it was clear that pride is pumping, the economy is good, the cows are grazing, the people lovely  and that Uruguay is on the map – even if it is a speck of a country wedged between two giants…

So to work… 3, 5, 7 workshops…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s